Jamie Spears, father of Britney Spears, has embarked in a poker venture. He has partnered with the Maloof brothers in a poker project, the Palms Home Poker Host, which is a poker software program. The Maloof brothers are owners of the Palms Hotel and Casino in Vegas and Spears has founded this program, which offers poker games for pros who want to play at home. Britney Spears did not want to miss the launch party, and took her newly-born baby to support daddy in his new venture.
Britney attended the poker party with her husband Kevin Federline and her baby. After the continuous rumors of their problems paparazzi crowded the event in order to catch a good snap of the couple with the baby. Britney's mum also attended the poker party and showed a very caring relationship with her son-in-law. The poker party served Britney to give the image of a good American family, after the constant columns on Federline's partying habits, as well as her dad, who benefited from her daughter's star power to give publicity to his poker software.