Poker Promotions for Women

The Betfair website found a way to lour women into playing poker online. One of the many prizes offered to the lucky winner is a good looking poker dealer that does house calls.

The online poker advertisements and promotions usually refer in their commercials to men due to the fact that most gamblers are, in fact, men. This new direction of the website promotion strategy has been taken, in order to attract women into the poker game and by that to increase the gambling population.

Women Tournaments

The Betfair website is organizing a series of online tournaments that will enable 500 women to play for free every Tuesday night, for a cash prize of 500 sterling. Ben Fried, Betfair's head of poker, said "We are trying to give women what they want, an opportunity to learn the game in a less testosterone driven environment."

Handsome Dealer

Every week, a random selection will grant a female player to win The Ultimate Night In. The winner would be rewarded with a handsome dealer that will come to her house for a poker game with her friends. The dealer will come well equipped with chips, cards, food and wine.

The Final Event

The final event will include 300 players. The players at the final event will be the winners from the online tournaments and also the most consistent poker players registered at the website.

The Grand Prize

The grand winner of the final event will play at the World Series of Poker Ladies Event in Las Vegas in the summer. The Betfair website organization is taking upon itself to train the winner for her upcoming competition. The other contestants will compete each other for a prize of 3,000 sterling.

Betfair will also set up live chat on the site. The chat will be operated by three experienced female players who will be ready to answer email questions from online players.

New Promotions

The tournaments and the grand event are advertised at sites like Handbag.com and in women's magazines. The whole project is a part of a promotional strategy to bring into the gambling population female over the age of 21. Women were not considered potent ional gamblers, up until lately, except for bingo games.

The entry of women to the online poker gambling market is a big change that many gambling sites may have to bring into consideration. This new change of atmosphere "around the poker table" will eventually open other gambling doors for women and create a comfortable platform for women to gamble on.